Build Your Deck Arsenal

One size doesn't fit all

I’ve seen it over and over again. A deck tailored for an investor is sent to a distributor. Or, a branding deck (meant for internal use) is sent to an investor.

❌ Don’t lessen your chances of success by only having one deck. There is no single deck for all seasons.

𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: You wouldn’t wear the same outfit to a black-tie gala and a casual backyard BBQ. So why use one deck for every audience? Successful founders know their message must be tailored to their audience’s needs, whether they’re a potential investor or a key buyer.

𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝘅𝘁:

• 𝗳𝗼𝗿 𝗜𝗻𝘃𝗲𝘀𝘁𝗼𝗿𝘀 💵 Have two decks ready. A 𝘁𝗲𝗮𝘀𝗲𝗿 𝗱𝗲𝗰𝗸 (12 slides or less) to pique interest and secure a meeting, and a 𝗱𝗲𝘁𝗮𝗶𝗹𝗲𝗱 𝗱𝗲𝗰𝗸 for the actual pitch.

• 𝗳𝗼𝗿 𝗗𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿𝘀 🚚 Their deck needs to show your product’s marketability, sales velocity, and profit margins. Show that you can solve their problems.

• 𝗳𝗼𝗿 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝘀 📦 They care about category data, your brand’s unique selling proposition, and how you’ll drive store traffic.

𝗧𝗵𝗲 𝗕𝗼𝘁𝘁𝗼𝗺 𝗟𝗶𝗻𝗲: Don’t just have a deck. Have an arsenal. Personalize each one to speak your audience’s language, and you’ll dramatically increase your chances of success. 🥂