Iโve seen it over and over again. A deck tailored for an investor is sent to a distributor. Or, a branding deck (meant for internal use) is sent to an investor.
โ Donโt lessen your chances of success by only having one deck. There is no single deck for all seasons.
๐ช๐ต๐ ๐๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐: You wouldnโt wear the same outfit to a black-tie gala and a casual backyard BBQ. So why use one deck for every audience? Successful founders know their message must be tailored to their audienceโs needs, whether theyโre a potential investor or a key buyer.
๐ง๐ต๐ฒ ๐๐ผ๐ป๐๐ฒ๐ ๐:
๐ณ๐ผ๐ฟ ๐๐ป๐๐ฒ๐๐๐ผ๐ฟ๐ ๐ต Have two decks ready. A ๐๐ฒ๐ฎ๐๐ฒ๐ฟ ๐ฑ๐ฒ๐ฐ๐ธ (12 slides or less) to pique interest and secure a meeting, and a ๐ฑ๐ฒ๐๐ฎ๐ถ๐น๐ฒ๐ฑ ๐ฑ๐ฒ๐ฐ๐ธ for the actual pitch.
๐ณ๐ผ๐ฟ ๐๐ถ๐๐๐ฟ๐ถ๐ฏ๐๐๐ผ๐ฟ๐ ๐ Their deck needs to show your productโs marketability, sales velocity, and profit margins. Show that you can solve their problems.
๐ณ๐ผ๐ฟ ๐ก๐ฎ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ฐ๐ฐ๐ผ๐๐ป๐๐ ๐ฆ They care about category data, your brandโs unique selling proposition, and how youโll drive store traffic.
๐ง๐ต๐ฒ ๐๐ผ๐๐๐ผ๐บ ๐๐ถ๐ป๐ฒ: Donโt just have a deck. Have an arsenal. Personalize each one to speak your audienceโs language, and youโll dramatically increase your chances of success. ๐ฅ