You can have product-market fit ๐ธ๐ช๐ต๐ฉ๐ฐ๐ถ๐ต a unique selling proposition (USP). Just because people are buying your product doesnโt necessarily mean your brand has a USP.
๐๐ ๐ฎ๐บ๐ฝ๐น๐ฒ๐ ๐ผ๐ณ ๐๐ฒ๐๐ฒ๐ฟ๐ฎ๐ด๐ฒ๐ ๐ช๐ถ๐๐ต๐ผ๐๐ ๐ฎ ๐๐น๐ฒ๐ฎ๐ฟ ๐จ๐ฆ๐ฃ
๐ฅค Generic, Functional Sodas: Weโre now awash in โbetter for you,โ so differentiation requires something more.
๐ง Copycat Water Brands: You canโt out-Liquid Death, Liquid Death.
๐ฅ โLocalโ Craft Spirits: USPs need to be able to travel beyond their own backyard.
โ Small-Batch Coffee Roasters: In 2010, being โethically sourcedโ might have set a brand apart, but now itโs table stakes.
๐ช๐ต๐ ๐๐ ๐ ๐ฎ๐๐๐ฒ๐ฟ๐ ๐ก
A clear USP is what differentiates your brand from the competition and gives customers a reason to choose you. Without it, your product can become a commodity, and you risk losing to a competitor who develops a stronger brand story or a clearer value proposition.
๐ง๐ต๐ฒ ๐๐ผ๐ป๐๐ฒ๐ ๐ ๐ผ๏ธ
Product-Market Fit: This means youโve built a product that people want and are willing to pay for. This is the first critical step for any startup.
Unique Selling Proposition (USP): This is the specific benefit that makes your product or service better than your competitors. Itโs the core message that explains why a customer should buy from you and not someone else.
๐๐ผ ๐๐ฒ๐ฒ๐ฝ๐ฒ๐ฟ ๐ง
Donโt confuse product-market fit with a USP. You might have a great product that solves a problem, and a lot of people might be buying it. But if you donโt have a clear USP, youโre vulnerable, especially in a crowded market.
To find your USP, you have to ask yourself: