The acquisition of Lalo Tequila by Titoโs Vodka offers a fundamental lesson for any drinks founder, but especially those just starting out: ๐ ๐๐ผ๐ฐ๐๐ ๐ผ๐ป ๐ฏ๐๐ถ๐น๐ฑ๐ถ๐ป๐ด ๐ฎ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฐ๐ผ๐บ๐ฝ๐ฎ๐ป๐, ๐ป๐ผ๐ ๐ผ๐ป ๐๐ต๐ผ ๐บ๐ถ๐ด๐ต๐ ๐ฏ๐๐ ๐ถ๐. ๐ฐ
๐ When Lalo launched in 2020, there was no inkling that Titoโs would acquire them. Iโm confident that Laloโs pitch deck didnโt have Titoโs listed as a potential acquirer. Why would they? Titoโs never purchased a brand before.
๐ฎ Trying to guess who might acquire your brand 5+ or 10+ years in the future is a foolโs errand because:
The company might not exist yet. The next big player in the space could be a brand that hasnโt even launched.
The company might not have made acquisitions before. This was the case with Titoโs.
The company might not have made acquisitions in your category or industry before. Your brand might be the one that opens the door for them.
Focus on what you can control:
๐ your Liquid
โข๏ธ your Brand
๐ฅ your Team
๐ฅ Operational Excellence
Build a brand that consumers love and a business that creates real value. The rest will take care of itself.