My recommended reading list for beverage entrepreneurs doesn’t include a single book about drinks.
Instead, I focus on mental models, decision-making, and innovation fundamentals with gems like Annie Duke’s Thinking in Bets and Tony Fadell’s Build.
Why?
Because success in the drinks business isn’t about memorizing wine regions or formulating RTDs; it’s about understanding how humans think, decide, and buy.
Here’s the shortlist:
The Great Mental Models, Volume 1: General Thinking Concepts by Shane Parrish and Rhiannon Beaubien
Where Good Ideas Come From by Steven Johnson
Thinking in Bets by Annie Duke
Build by Tony Fadell
BlackBerry by Matt Johnson