Drink Brands Desire Data

Statista alone doesn’t cut it 📊

Editor’s Note: I first wrote this post in October of 2025. Since then, I’ve discovered a number of additional data sources. This update includes links to even more reports and statistics.

I constantly get asked where I find my insights. Here are the free(!) resources I go to turn hunches into data-backed hypotheses:

🍷🍺🍸 Industry-Specific

• NIQ Beverage Alcohol (scroll down to “insights”) and CGA by NIQ

• IWSR's Insights, Analysis, and Statistics

• Wine Business’ Data, Deals and Insights Newsletter

• Raw Government Data (from the TTB, US Census Bureau, and FRED, USDA’s FASA Reports)

• American Craft Spirits Association (ACSA)’s Craft Spirits Data Project (2025 edition)

• YouGov’s Beverage Articles and Studies

• Ground Signal’s The Handshake (Cocktail Insights)

• Brewers Association’s Stats and Data

• NABCA’s Control State Results

• The Quench Report by Matt Rice

• 3 Tier Beverages (for their newsletters and thought leadership webinars)

📄 Reports

• Wine Market Council’s US Consumer Snapshots

• SVB’s State of the US Wine Industry

• BMO Commercial Bank’s Wine Market Reports

• SOVOS ShipCompliant | WineBusiness Analytics’ Direct-to-Consumer Wine Shipping Report

• Rabobank’s Beer Quarterly, Wine Quarterly, and Beverage Market Buzz

• No Sleep Beverage’s “Eyes Open” State of the Spirits Industry Report

• More Better’s Report on THC Beverages, Effects & Consumer Preferences

• InvestBev’s White Papers on THC Beverages and Transparency

• Distilled Spirits Council of the United States’ Annual Economic Brief and Spirit Data by Category

• OIV - International Organisation of Vine and Wine
  

📈 Macro Trends: This industry is not an island. I track the bigger economic currents through...

• TKer by Sam Ro

• Visual Capitalist

• Money with Katie

• Animal Spirits Podcast
  

The data is public—you just have to know where to look. Start digging! ⛏️