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Scott Maybaum's avatar

Authenticity, calculated risk, courage and creativity. Good topic to write about. Check out www.drinkgfb.com.

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Leah Keggi | CPG and BevAlc's avatar

I think a strong POV is inherently important to authenticity (and brand building) and a strong POV usually means someone is going to disagree. Better to be loved by some than known by none!

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Scott Rosenbaum's avatar

100%. Indifference is the enemy here.

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