Knowing what to make is myopic. The focus is on the product. This is akin to being nearsighted.
Knowing who you’re making it for and why you’re making is hyperopic. You’re about lofty ideas. This is farsighted.
Investors want founders with 20/20 vision.
Investors want to understand both:
what you’re making
why you’re making it and who it’s for
So they can be clear on... why customers and consumers should care
A founder who only says “I’m going to create [insert brand and product here]” fails to clear the hurdle of vision required by most investors. Every new doodad needs a reason.
Investors want to work with founders who possess a rigorous vision, founders who say, “I’m going to build [insert brand and product here] because [insert ‘why’ here] and [insert ‘who’ here] will care because...”