Market Awareness Starts with Self-Awareness

Want to understand your consumer? Ask yourself if you behave like you expect them to.

Don’t be the founder that “others” their consumer by assuming they behave any differently than you do.

Are you truly your consumer?

• Are you ordering 24 cans of RTD cocktails online every six weeks? 🛒

• Do you call for your brand of gin at the bar a few times a month? 🍸

• Are you spending more than $40 per bottle on spirits regularly? (Average unit price in 2023 was $28.33, per Drizly) 💳

There’s a real danger in hypothesizing that your consumer is alien from you.

You cannot expect them to adhere to your entrepreneurial fantasy. 🏰 🐉 💰

Empathize with their habits, motivations, and purchasing triggers.

🔍 Examine your own behaviors and you’ll better understand your consumer.

Market awareness starts with self-awareness.