🌷 My Spring Reading List - 2026 📚

The books I've taken off the shelf

Here’s my recommended reading for drink entrepreneurs:

• Mixed Signals: How Incentives Really Work by Uri Gneezy

• The Wines of California by Elaine Chukan Brown

• Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses by Nancy Harhut

• Super Founders: What Data Reveals About Billion-Dollar Startups by Ali Tamases

• Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath & Dan Heath

• Gathering Moss: A Natural and Cultural History of Mosses by Robin Wall Kimmerer¹

What are you reading this spring?

1. Okay, this might not be particularly relevant for drinks entrepreneurs, but it’s an suprisingly compelling read. Kimmerer is author of the better-known Braiding Sweetgrass: Indigenous Wisdom, Scientific Knowledge and the Teachings of Plants and The Serviceberry: Abundance and Reciprocity in the Natural World. Gathering Moss is a deep cut.