🏖️ My Summer Reading List - 2025 📚

Worthwhile wisdom

Here’s my recommended beach reads for drink entrepreneurs:

• Aaker on Branding, 2nd Edition by David Aaker

• Men and Rubber by Harvey S. Firestone¹

• Right Kind of Wrong: The Science of Failing Well by Amy Edmondson²

• Essentialism: The Disciplined Pursuit of Less by Greg McKeown

• The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed by Alberto Savoia³

What are you reading this summer?

1. After reading this incredible book, I was stunned to learn that no there’s been biography published on Firestone in the last 40-ish years. The closest thing is Uncommon Friends: Life with Thomas Edison, Henry Ford, Harvey Firestone, Alexis Carrel, and Charles Lindbergh by James Newton which was published in 1989.

2. Edmondson’s Teaming: How Organizations Learn, Innovate, and Compete in the Knowledge Economy is also excellent.

3. Watch Savoia lecture on the topic at Stanford here. For a free “map” of Savoia’s process, click here. A quick reference summary of his Basic Pretotyping Techniques can be found here.