None of These Headlines Should Change Your Strategy

Don't conflate "news" with your plans

Was there enough "drinks industry" news last week for you? 📰

The chatter is deafening, between:

• RNDC offloading major distribution footprints

• Phony Negroni’s exit to The Wine Group

• the collapse of the Pernod/Brown-Forman mega-merger, and

• Sazerac’s strategic play for 818

But if you’re a founder actually building a brand, none of this changes your reality.

These moves are corporate "noise."

They are part and parcel cyclical retrenchment and consolidation that happen every time the market pendulum swings. While the giants reshuffle their maps and legacy players fight for cultural relevance, your mission remains exactly what it was seven days ago:

• Better your unit economics 📦

• Own your backyard 📍

• Understand your depletions 📊

• Increase retention 🔄

• Grow your velocity 🚀

Don’t confuse industry "news" with your brand's progress. The giants are playing a game of musical chairs. That's not your game.