A brand is so much more than a logo or packaging...
The Bev/Alc industry benefits from engaging in conversations about how brand-building has evolved. I was honored to contribute to Nihilo’s first annual report: The New Rules of Brand Building in Beverage and Alcohol.
The contributions of so many amazing founders—their philosophies on brand, how they bring them to life, and getting firsthand insights into their biggest failures, and biggest wins—is an incredible resource for any entrepreneur, CMO, or marketing professional looking to learn more about this unique space.
These are brands with some of the most disruptive, edgy, strategic, and sophisticated brand-building capabilities.
Download the full report here: www.nihilo.agency/report