Remember that anything multiplied by zero is zero; this is a critical feature in the equation of a successful brand.
A successful brand
=
Being right about what consumers want
x
Working hard and smart
x
Making a compelling case to investors that can provide more than just capital
x
Getting the timing right
There’s no margin of safety. If you miss one of these things, you don’t end up close as you might with addition (1+1+1+0=3), you end up with zero (1x1x1x0=0).
It’s a simple equation, but not an easy one.