Your Brand is Not the Next Liquid Death

Nor are the 1000s of other brands describing themselves the same way

Too many brands in the beverage space describe themselves as the future “Liquid Death of [insert category here].” It’s a mistake.

Founders use this shorthand because it feels efficient. They think, “The investor will get it instantly.” 💡

But the moment you define yourself as the “Liquid Death of X,” you stop thinking about how your brand wins on its own terms. 📉

𝗧𝗵𝗲 𝗙𝗹𝗮𝘄 🛑

Your brand is no more the Liquid Death of X than Alien is Jaws in outer space. Using an analogy is lazy, and it’s often wrong. Uber isn’t even the Uber of Uber anymore; its model constantly evolves. You can’t borrow someone else’s narrative, you must pitch your own.

𝗧𝗵𝗲 𝗙𝗶𝘅: 𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰𝗶𝘁𝘆 𝗪𝗶𝗻𝘀 🎯

Ditch the buzzwords and answer these first-principle questions instead:

• Who is the specific consumer you delight that no one else can? 🛒

• What is the unique operational or distribution wedge you own? 🚚

• What is the $100M+ opportunity only possible through your brand? 💰

Let your unique value proposition do the heavy lifting. Work to be so distinct that one day, other founders are pitching, “We are the [Your Brand Name] of [New Category].” 🚀