There are no shortcuts to building a thriving community for your drink brand. There is only the recognition that there are some factors within your control and others that are beyond it.
Community = Shared Trust1
You control a few variables that comprise that trust:
Audience: Who you’re reaching. 🎯
Proximity: Where you connect—online, in-store, or at events. 📍
Pressure: The compelling reasons to engage, whether it’s status or a shared experience. ✨
Note that you can’t force people to love your brand or speed up time.
Focus on the things within your control and you can cultivate a loyal following that feels connected with your brand. 🥂
1
My not-so-elegant equation: Community = Shared Trust = Audience x (Pressure + Proximity) x Affinity x Time