Addressing smaller wine lists and cocktail menus

Distributor strategies for ensuring success amidst an era of bar and restaurant minimalism

Much has been written about shrinking wine lists and cocktail menus. The pandemic exacerbated the growing trend of drink minimalism, but its seeds were sown much earlier.1 While sommeliers and beverage directors rightfully bemoan the loss of creative freedom and diversity that larger lists afforded, the implications for distributo…

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