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Establishing a beachhead: considerations when adding a new category to your portfolio
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Establishing a beachhead: considerations when adding a new category to your portfolio

D-Day offers lessons on how to assault growing your book

Scott Rosenbaum
Apr 23, 2021
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Share this post
Establishing a beachhead: considerations when adding a new category to your portfolio
www.ahsoinsights.com
Three anthropomorphic bottles wearing soldier helmets
A few good brands fighting for the hearts and minds of your customers

If your company or the portfolio you oversee isn’t increasing its offerings, its relevance is shrinking by comparison to those competitors who are adding new products, new regions, and new categories to their book. However, the art of curation requires a nuanced understanding of growth…

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