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Hard seltzer isn't dead
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Hard seltzer isn't dead

How the concept of overfitting explains why we mistake headlines for news

Scott Rosenbaum
Jul 27, 2021
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A zombie hand emerge from a grave for hard seltzer
Is the headline or the news more terrifying?

Last week’s reports of the death of hard seltzer are greatly exaggerated. Here are three articles that show the media’s prioritization of eye-catching, “punny” headlines over accuracy: “Hard seltzer boom goes flat,” “Hard seltzer slump hits hard,” and “In focus: Is the hard seltzer boom starting to fizzle out…

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