Suppliers usually frame the opportunity of their brand as one of potential energy: “We’re new, we’re hot, the time is right, and together we can take this to the moon.”1
Distributors are looking for brands that possess kinetic energy (revenue, PODs, reorder rate, increasing velocity, etc).
Brands require stories and so do their sales. Promises won’t cut it.
Show distributors that your brand helps solve their problem—growth—by presenting them with data about your kinetic energy.
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It takes a tremendous amount of work to get “to the moon.” This is what brands wish for, but not what distributors need.