Whether you call it a work-with, ride-along, market visit, or something else, we've been doing them all wrong
Appreciate the insight here Scott but let's be honest; buyers are not going to abandon their posts for a picnic. Or a museum trip. A ballgame for free tickets? Yes. But they'll want the treatment and those trips are not cheap when considering airfare, hotel, dining, entertaining...These trips are paid advertisements and while I agree in those sentiments you stated but you should also be taking advantage of the presentation time.