Possessing lots of wine and spirit knowledge puts us out of touch with most drinkers
I draw the line at putting ice in the wine!! noooooo... just kidding!
Agreed, thankfully I have had the privilege to learn and drink from the best, but once I was home my people drank boxes of Carlos Rossi so the roots were very much grounded. From experience yes those who are extremely knowledgeable make other feel almost stupid, it's so important to be able to connect with your consumer from that $7 pinot at the random liquor store to that glass of champagne at the Standard.
As a person who did A LOT of in store tastings, You gotta get down with everybody to move those cases!