Predictions are less useful than accurately understanding the present

What a quotidian bottle cap can teach suppliers, importers, and distributors

Most adults don’t know how to work the child-resistant cap on prescription bottles. This is not to say they don’t know how to get those little orange bottles open. But, a lot of people aren’t aware that, once open, the lid can be flipped over and screwed back on. Viola! Now the bottle is relatively hassle-free, easy to open, and no long…

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