The secret is there is no secret
Pretending what other's don't know is privileged information is a favorite industry ruse
| 1 |
The wine industry loves its secrets. Nothing sells like the promise of being let in on the best thing the rest of the world has yet to discover. Not a year goes by without some new book goading potential readers (aka customers) to pick up a copy so that they can learn what they’ve been missing out on.1 It’s evident in the c…