In the world of drinks, where shelves groan under endless options, clarity is your currency, especially when pitching.
Y Combinator’s Garry Tan offers a brutal truth:
“If in 10 minutes you cannot understand what’s going on, it means the person on the other end doesn’t understand what’s going on.”
Your pitch isn’t a novel; it’s a headline.
Keep it succinct.
There’s no billion-dollar idea that sounds better or is more compelling with 20 minutes of pitching over 10.
The “ah-ha! moment”—the “why did no one else think of this” connection—is better delivered before minute 9 than at minute 19.
Make it simple. Make it stick.
Tan’s insights on pitching and so much more can be found on Shane Parrish’s The Knowledge Project podcast, episode 226.