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8 Learnable Skills for the New Economy
These are must-haves for sales reps and those that manage them
Jun 11
•
Scott Rosenbaum
1
Stop Proving the Wrong Things
Showing that your brand's success is the result of more than just luck matters
Jun 9
•
Scott Rosenbaum
2
The Most Powerful Prompt in Your Pitch
The conversational shortcut to diagnosing retail pain points, consumer "whys," and founder flaws
Jun 4
•
Scott Rosenbaum
1
The First-Meeting Mistake That Scares Off Beverage Investors
Premature legal friction is driving your best potential partners away
May 28
•
Scott Rosenbaum
2
Getting Distributor Reps Your Bottles
How you seed samples is as important as the samples themselves
May 26
•
Scott Rosenbaum
2
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Things I Believe About Drinks Entrepreneurship
Six corollaries between Wall Street and whiskey
May 20
•
Scott Rosenbaum
2
The Intro You Didn't Ask For
Don't ask for others to get the door for you. Be the reason they want open it.
May 19
•
Scott Rosenbaum
Beyond the Search Bar: Navigating the New Funnel of Beverage Brand Discovery
The most valuable conversations about your brand are happening in places you're likely overlooking
May 14
•
Scott Rosenbaum
1
The Three-Ingredient Recipe for a Memorable Product Story
Here's how to transform your dry product data into a compelling human narrative
May 12
•
Scott Rosenbaum
1
None of These Headlines Should Change Your Strategy
Don't conflate "news" with your plans
May 7
•
Scott Rosenbaum
1
The 2026 Guide to Beverage Incubators and Accelerators
These are today's launchpads for drinks founders and start-ups
Apr 30
•
Scott Rosenbaum
4
1
Are You Using AI to Write More Emails, or to Better Understand Your Accounts?
Sales reps need to shift how they use these powerful tools
Apr 28
•
Scott Rosenbaum
3
Graduating from Vibes to Velocity
When a brand is spending more time learning than growing, it's not ready for serious investment
Apr 22
•
Scott Rosenbaum
1
1
Drinks M&A is Evolving
New solutions for age-old problems are taking shape
Apr 14
•
Scott Rosenbaum
3
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