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🍂 My Autumn Reading List - 2025 📚
New favorites and old friends
Nov 9
•
Scott Rosenbaum
Your Sales Team is Falling Short. The Data Says It's Your Culture.
Google research shows psychological safety drives a 36% revenue swing
Nov 6
•
Scott Rosenbaum
Exports Aren't the Answer
The latest numbers point to why craft brands shouldn't aim to go abroad
Nov 4
•
Scott Rosenbaum
1
October 2025
The Return of Actionable Drinks Industry Wisdom
The essential, free weekly newsletter for founders, sales reps, and leaders just ended its hiatus
Oct 31
•
Scott Rosenbaum
5
1
A Brand is What People Will Pay More For
Bragging rights command a premium
Oct 28
•
Scott Rosenbaum
2
Your Brand is Not the Next Liquid Death
Nor are the 1000s of other brands describing themselves the same way
Oct 22
•
Scott Rosenbaum
1
Drink Brands Desire Data
Statista alone doesn’t cut it 📊
Oct 21
•
Scott Rosenbaum
1
Pessimists Sound Smart. Optimists Make Money…
…eventually
Oct 19
•
Scott Rosenbaum
AI is Coming for Your Fundraise
Other industries are after the same dollars you want
Oct 16
•
Scott Rosenbaum
Stop Chasing Distribution. Start Building Pull.
Prove demand first
Oct 14
•
Scott Rosenbaum
How to Better Understand Your Consumer
Ask yourself if you behave like you expect them to
Oct 9
•
Scott Rosenbaum
Why Limited Resources Make Better Drink Brands
Scarcity and making hard decisions can drive focus
Oct 7
•
Scott Rosenbaum
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