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Ah So Insights is changing
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Scott Rosenbaum

November 2021

Do family-run alcohol companies limit diversity?
Legacy companies need to provide platforms for diversity, not simply check boxes
 • 
Scott Rosenbaum

October 2021

Zero-sum games
5 areas in the wine and spirit industry where one party's win is another's loss
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Scott Rosenbaum
A salesperson's guide to determining whether it's you or your company that's peaked
If it's not you, it's them
 • 
Scott Rosenbaum
Our most popular articles, fall sale, and more…
Ah So Insights' autumn updates
 • 
Scott Rosenbaum
The state of beverage alcohol industry salaries
TL;DR WBM's 2021 Wine Industry Salary Survey and ForceBrands' Salary Report 2021
 • 
Scott Rosenbaum
If this is a relationship business, then what constitutes a relationship?
Coming to terms with wine and spirits' most tired business trope
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Scott Rosenbaum
1

September 2021

The folly of false equivalence
9 fallacies that trip up wine and spirit businesses and professionals
 • 
Scott Rosenbaum
2
On fantasy football and selling a portfolio
There's more to managing your products than selecting them
 • 
Scott Rosenbaum

August 2021

How to speed up slow in-store tastings
Tips for when you're stuck standing behind a table
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Scott Rosenbaum
The secret is there is no secret
Pretending what other's don't know is privileged information is a favorite industry ruse
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Scott Rosenbaum
Better portfolio design through social anthropology
Constructing a well-designed book means adding products and suppliers that "fit" rather than "fill"
 • 
Scott Rosenbaum
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