Archive - Ah So Insights

Catalog of Clichés

A new, free resource on phrases to avoid

Apr 9 • Scott Rosenbaum

Adventures in the Drinks Trade

Hard times are the prologue to innovation and revival

Apr 7 • Scott Rosenbaum

The Path of Least Resistance

Make your brand a reflex, but keep your sales relationship a resource

Apr 2 • Scott Rosenbaum

March 2026

🌷 My Spring Reading List - 2026 📚

The books I've taken off the shelf

Mar 26 • Scott Rosenbaum

Much of What Counts for Expertise is Just Caring More Than Others

The simple shortcut to being better

Mar 24 • Scott Rosenbaum

The Efficiency Paradox

How AI will change beverage distribution

Mar 17 • Scott Rosenbaum

The Value of Investors' Time

It's the one thing they can't make more of

Mar 13 • Scott Rosenbaum

A Reminder About Deck Design

Another public service announcement for founders raising

Mar 6 • Scott Rosenbaum

January 2026

The Numbers That Actually Predict Growth

Measuring to distinguish between brand health and personnel performance

Jan 13 • Scott Rosenbaum

Walking Away With the Wrong Lessons

Thirty-plus years of conflating alcohol's success with our own

Jan 8 • Scott Rosenbaum

Innovation is Often What's Long Overdue

It's less about "new" flavors and more about how we pack, pour, or purchase

Jan 6 • Scott Rosenbaum

Yesterday’s Metaphors Can’t Carry Today’s Beverages

Non-negotiables for drink brands looking to transcend

Jan 2 • Scott Rosenbaum

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