Take note! A customer-centered approach to selling more

How a few free apps can change the way you peddle alcohol

The act of selling isn’t inherently logical. There is no magic bullet, just a plethora of excuses for why a customer buys or doesn’t.1 That’s why tactics are preferable to strategy when it comes to the execution of one-on-one sales.

Microeconomics might partially explain the hard seltzer boom via demand curves but does littl…

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