Take note! A customer-centered approach to selling more
How a few free apps can change the way you peddle alcohol
The act of selling isn’t inherently logical. There is no magic bullet, just a plethora of excuses for why a customer buys or doesn’t.1 That’s why tactics are preferable to strategy when it comes to the execution of one-on-one sales.
Microeconomics might partially explain the hard seltzer boom via demand curves but does littl…