Our most popular articles, free subscriptions for unemployed wine and spirit professionals, and more…

Ah So Insights' summer updates

A flower for all seasons

Wow! Can you believe this is our 48th newsletter?¹ You are one of 391 subscribers who want more than just tasting notes and cocktail recipes. Ah So Insights will continue to deliver bold ideas and hot takes on the wine and spirit business because—let’s face it—our sweet industry could use a little change. Have thoughts on topics you’d like covered? Drop a comment or shoot me an email at scott@ahsoinsights.com.

Reader survey (aka a chance to win a gift card)

Have 3 minutes? Fill out this quick survey to let us know how Ah So Insights can better serve you. Those who complete the survey by Monday, July 12th at 5:00 PM will be entered into a drawing for a $50 gift card to the store of their choice: Happy Cork in Brooklyn, Domestique Wine in Washington, DC, or Bay Grape in Oakland or Napa.

Our most popular articles

These are our most widely read articles since launching:

1. Where to find new accounts

2. Running a company does not mean you’re leading it: 5 ways to avoid employee disillusionment

3. On finding the next big thing

4. So you want to sell your wine or spirit in the United States?

5. How to coach a minor league sales rep into a major league player

6. The salesperson and the surrogate

Corporate subscriptions

Enjoy Ah So Insights? Share it with work friends? Looking for an affordable fringe benefit in the midst of the greatest scramble for employees in the last generation? Have your company reach out to inquire about corporate subscriptions. Companies that subscribe for 10 employees or more receive a discount and access to customized seminars.

Assisting our colleagues

Ah So Insights believes that the wine and spirit industry is better when its stakeholders and the communities they participate in are good to each other. 10% of subscription profits support the Restaurant Workers’ Community Foundation. This is donated monthly. Since April, Ah So Insights has contributed $85 to the RWCF.

Additionally, Ah So Insights is pleased to offer free, full subscriptions to unemployed wine and spirit professionals. This includes access to office hours for career advice. Just get in touch.

Thanks for the love

Much gratitude goes out to supporters who’ve mentioned Ah So Insights or featured our content:

• Moonshine University’s blog recently posted our article “The Seven P’s of Selling Wines & Spirits.”

• The podcast Animal Spirits shouted out Ah So Insight.² If you just want to hear the mention jump to 43:30 of episode 212, but, if you want weekly musings on finance, investing, economics, and more, subscribe on Apple or Spotify.

• Over at VinePair, Tim McKirdy penned “With Bourbon as Its Blueprint, Can Tequila Become America’s Most Valuable Spirit?” Check it out for a few choice quotes from yours truly and because you’re curious about the future of the Tequila industry.

Technical matters

To make sure this newsletter is hitting your issue, you can take the following steps:

• Move it to your primary inbox if you use Gmail

• Add it to your VIP list if you use Apple Mail

• Add it to your favorites if you use Outlook

• Or some combination of the above if you use anything else

1. You probably can.

2. What exactly is Animal Spirits? It’s “a show about markets, life, and investing,” hosted by Michael Batnick and Ben Carlson.