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Stop Proving the Wrong Things
Showing that your brand's success is the result of more than just luck matters
Jun 9
•
Scott Rosenbaum
2
The Most Powerful Prompt in Your Pitch
The conversational shortcut to diagnosing retail pain points, consumer "whys," and founder flaws
Jun 4
•
Scott Rosenbaum
1
The First-Meeting Mistake That Scares Off Beverage Investors
Premature legal friction is driving your best potential partners away
May 28
•
Scott Rosenbaum
2
The Intro You Didn't Ask For
Don't ask for others to get the door for you. Be the reason they want open it.
May 19
•
Scott Rosenbaum
Graduating from Vibes to Velocity
When a brand is spending more time learning than growing, it's not ready for serious investment
Apr 22
•
Scott Rosenbaum
1
1
Drinks M&A is Evolving
New solutions for age-old problems are taking shape
Apr 14
•
Scott Rosenbaum
3
The Value of Investors' Time
It's the one thing they can't make more of
Mar 13
•
Scott Rosenbaum
2
A Reminder About Deck Design
Another public service announcement for founders raising
Mar 6
•
Scott Rosenbaum
3
1
Innovation is Often What's Long Overdue
It's less about "new" flavors and more about how we pack, pour, or purchase
Jan 6
•
Scott Rosenbaum
6
4
1
Skill Over Swell
Smart investors don't buy the wave, they buy the surfer
Nov 16, 2025
•
Scott Rosenbaum
2
Stop Sabotaging Your Pitch: 5 Email Hygiene Mistakes Founders and Sales Reps Make
These small errors kill your credibility
Nov 13, 2025
•
Scott Rosenbaum
1
1
Your Brand is Not the Next Liquid Death
Nor are the 1000s of other brands describing themselves the same way
Oct 22, 2025
•
Scott Rosenbaum
1
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