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Skill Over Swell
Smart investors don't buy the wave, they buy the surfer
5 hrs ago • 
Scott Rosenbaum
Stop Sabotaging Your Pitch: 5 Email Hygiene Mistakes Founders and Sales Reps Make
These small errors kill your credibility
Nov 13 • 
Scott Rosenbaum
Free Video Lessons for Beverage Entrepreneurs, Salespeople, and Marketers
Six experts on crushing it in the drinks biz
Nov 11 • 
Scott Rosenbaum
🍂 My Autumn Reading List - 2025 📚
New favorites and old friends
Nov 9 • 
Scott Rosenbaum
Your Sales Team is Falling Short. The Data Says It's Your Culture.
Google research shows psychological safety drives a 36% revenue swing
Nov 6 • 
Scott Rosenbaum
Exports Aren't the Answer
The latest numbers point to why craft brands shouldn't aim to go abroad
Nov 4 • 
Scott Rosenbaum
The Return of Actionable Drinks Industry Wisdom
The essential, free weekly newsletter for founders, sales reps, and leaders just ended its hiatus
Oct 31 • 
Scott Rosenbaum
A Brand is What People Will Pay More For
Bragging rights command a premium
Oct 28 • 
Scott Rosenbaum
Your Brand is Not the Next Liquid Death
Nor are the 1000s of other brands describing themselves the same way
Oct 22 • 
Scott Rosenbaum
Drink Brands Desire Data
Statista alone doesn’t cut it 📊
Oct 21 • 
Scott Rosenbaum
Pessimists Sound Smart. Optimists Make Money…
…eventually
Oct 19 • 
Scott Rosenbaum
AI is Coming for Your Fundraise
Other industries are after the same dollars you want
Oct 16 • 
Scott Rosenbaum
Stop Chasing Distribution. Start Building Pull.
Prove demand first
Oct 14 • 
Scott Rosenbaum
How to Better Understand Your Consumer
Ask yourself if you behave like you expect them to
Oct 9 • 
Scott Rosenbaum
Ah So Insights
Ah So Insights
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