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🌷 My Spring Reading List - 2026 📚
The books I've taken off the shelf
Mar 26
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Scott Rosenbaum
4
Much of What Counts for Expertise is Just Caring More Than Others
The simple shortcut to being better
Mar 24
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Scott Rosenbaum
4
3
The Efficiency Paradox
How AI will change beverage distribution
Mar 17
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Scott Rosenbaum
2
The Value of Investors' Time
It's the one thing they can't make more of
Mar 13
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Scott Rosenbaum
2
A Reminder About Deck Design
Another public service announcement for founders raising
Mar 6
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Scott Rosenbaum
3
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The Numbers That Actually Predict Growth
Measuring to distinguish between brand health and personnel performance
Jan 13
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Scott Rosenbaum
5
1
Walking Away With the Wrong Lessons
Thirty-plus years of conflating alcohol's success with our own
Jan 8
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Scott Rosenbaum
6
Innovation is Often What's Long Overdue
It's less about "new" flavors and more about how we pack, pour, or purchase
Jan 6
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Scott Rosenbaum
5
4
1
Yesterday’s Metaphors Can’t Carry Today’s Beverages
Non-negotiables for drink brands looking to transcend
Jan 2
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Scott Rosenbaum
5
2
Fame Doesn't Always Equal Fortune
What the data reveals about celebrity brands
Dec 22, 2025
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Scott Rosenbaum
4
Gifts That Give Back
Four nearly free ways to build real loyalty with your accounts
Dec 18, 2025
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Scott Rosenbaum
2
The Data-Driven Drink Pro
3 Essential Books to Sharpen Your Statistical Edge
Dec 16, 2025
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Scott Rosenbaum
9
1
The Hard Math of Breakout Years
Higher probabilities are achieved by lengthening your time horizon
Dec 11, 2025
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Scott Rosenbaum
2
How Headline Bias Costs You
Reality resides in the footnotes
Dec 9, 2025
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Scott Rosenbaum
1
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