Ah So Insights | Scott Rosenbaum | Substack

The Brutal Math of Founder Success

Why a multi-million dollar exit still might not add up

Aug 11 • Scott Rosenbaum

Big brands need a dozen-plus flavors, but emerging brands win with far fewer

Aug 4 • Scott Rosenbaum

15 Ways to Fail at Beverage

I usually charge for this

Jul 28 • Scott Rosenbaum

AI Is Sinking Your Beverage Brand (and Making You Feel Great Doing It)

ChatGPT, Claude, and Gemini are programmed to validate your wildest business assumptions

Jul 23 • Scott Rosenbaum

Understanding Distributor Physics

Five unseen forces dictating how your brand performs

Jul 21 • Scott Rosenbaum

Ah So Insights

About Archive Recommendations Sitemap

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts