Ah So Insights | Scott Rosenbaum | Substack

The Numbers That Actually Predict Growth

Measuring to distinguish between brand health and personnel performance

Jan 13 • Scott Rosenbaum

Walking Away With the Wrong Lessons

Thirty-plus years of conflating alcohol's success with our own

Jan 8 • Scott Rosenbaum

Innovation is Often What's Long Overdue

It's less about "new" flavors and more about how we pack, pour, or purchase

Jan 6 • Scott Rosenbaum

Yesterday’s Metaphors Can’t Carry Today’s Beverages

Non-negotiables for drink brands looking to transcend

Jan 2 • Scott Rosenbaum

Fame Doesn't Always Equal Fortune

What the data reveals about celebrity brands

Dec 22, 2025 • Scott Rosenbaum

Ah So Insights

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