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🏖️ My Summer Reading List - 2026 📚
Business beach reads and beyond
14 hrs ago
•
Scott Rosenbaum
What The Bear Teaches Us About Brand Equity
How Carmy Berzatto's restaurant resumé elevates those referenced
Jun 28
•
Scott Rosenbaum
4
1
The Death of the Red Solo Cup
What a New Jersey Cooler Reveals About the Future of Drinking
Jun 25
•
Scott Rosenbaum
4
1
The Elizabeth Bishop Framework
What a poet can teach the drinks business
Jun 16
•
Scott Rosenbaum
1
8 Learnable Skills for the New Economy
These are must-haves for sales reps and those that manage them
Jun 11
•
Scott Rosenbaum
2
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Stop Proving the Wrong Things
Showing that your brand's success is the result of more than just luck matters
Jun 9
•
Scott Rosenbaum
2
The Most Powerful Prompt in Your Pitch
The conversational shortcut to diagnosing retail pain points, consumer "whys," and founder flaws
Jun 4
•
Scott Rosenbaum
1
The First-Meeting Mistake That Scares Off Beverage Investors
Premature legal friction is driving your best potential partners away
May 28
•
Scott Rosenbaum
2
Getting Distributor Reps Your Bottles
How you seed samples is as important as the samples themselves
May 26
•
Scott Rosenbaum
3
Things I Believe About Drinks Entrepreneurship
Six corollaries between Wall Street and whiskey
May 20
•
Scott Rosenbaum
2
The Intro You Didn't Ask For
Don't ask for others to get the door for you. Be the reason they want open it.
May 19
•
Scott Rosenbaum
Beyond the Search Bar: Navigating the New Funnel of Beverage Brand Discovery
The most valuable conversations about your brand are happening in places you're likely overlooking
May 14
•
Scott Rosenbaum
1
The Three-Ingredient Recipe for a Memorable Product Story
Here's how to transform your dry product data into a compelling human narrative
May 12
•
Scott Rosenbaum
1
None of These Headlines Should Change Your Strategy
Don't conflate "news" with your plans
May 7
•
Scott Rosenbaum
1
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